James studied physics at Nottingham University, and returned to study a PGCE. He taught physics and science in Nottingham before moving further afield to London and then Thailand. He has also been an examiner for AQA physics examinations.
Upon leaving teaching, James joined Pearson Edexcel. Initially based in England, James then moved to the UAE where he worked with schools and stakeholders in the Middle East to support curriculum development and vocational courses as well as supporting teachers in using data and technology to raise attainment.
James has also worked with organisations to develop admissions tests for university courses, as well as developing online assessment solutions for professional organisations.
James travels extensively, regularly speaking at conferences and visiting individual schools to understand their needs and support their mission to provide the very best education for their students.